Ambrushkevich K. V., Khairullina N. G. New craftsmanship: Its place and role in the contemporary Russian culture // The Russian Peasant Studies. 2024. V.9. №3. P. 249-264.

DOI: 10.22394/2500-1809-2024-9-3-249-264

Annotation

The article considers the institutionalization of new craftsmanship and such related concepts as “craft” and “DIY”. As the “third wave” of interest in handicraft work in the recent history, the new craftsmanship has some typical features and acquires new meanings. Various handicraft practices revived in large cities have gradually become an integral part of the lifestyle of many wealthy city dwellers. The article is based on the secondary empirical data — sociological studies conducted by large companies; popular online materials with stories of people who linked their lives with crafts; user requests on search engines; available statistical data and expert assessments. The article shows the role of manual labor in history and describes factors that contribute to the development of the craft sector and to the transformation of the DIY industry into an independent market segment. The analysis of handicraft practices allowed the authors to identify some socially significant functions of the contemporary craft: a sphere of labor activity; a way to satisfy needs for creative self-realization; a form of recreation; a source of income; a communication channel and an educational trajectory.

Keywords

Craft, DIY, handicrafts, everyday life, hobbies, self-realization, work, entrepreneurship, recreation.

About the authors

Konstantin V. Ambrushkevich, PhD Student, Department of Marketing and Municipal Management, Tyumen Industrial University. Volodarskogo St., 38, Tyumen, 625000.
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Nursafa G. Khairullina, DSc (Sociology), Professor, Department of Marketing and Municipal Management, Tyumen Industrial University. Volodarskogo St., 38, Tyumen, 625000.
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